Landing Pages & The Art Of Simplicity

simple landing pages

Landing Pages & The Art Of Simplicity

As opposed to typical website pages, Landing Pages are uniquely capable of achieving the goal of transforming your readers into buyers. Instead of purely providing information, they should be written and designed with the goal of recognising a problem, providing a solution, and capturing a sale.

Simply put, landing pages represent one of the best ways of selling your product or service using the internet.

Layout And Formatting

The difference in the format of these pages plays a significant role. For example, when it comes to creating a headline and sub-headline for a landing page – the first words your reader will come across when the page is loaded – always try to ensure that the message is so easy to understand that the person reading it doesn’t even have to think. 

They should instantly come to the conclusion that what they have found presents a solution to their problem. Therefore, headlines should rarely be compiled of more than six words, ensuring your message will be conveyed within seconds.

Making It Easy

Consider you are speaking to a student in the fourth grade. When writing direct, concise content for a landing page, this is the benchmark to use.

For instance, if the message that is being conveyed isn’t easily understandable to a child in the fourth grade, then it’s probably too complicated. If your time-poor, easily-distracted and over-burdened reader can’t easily understand what the page is about – all within a few seconds – then it’s probably too complicated.

Yes, this may all sound overly simplistic, but by making the process of understanding your products and services as easy as possible for your customers, the chance of an enquiry increases markedly.

Asking Them To Buy!

Beyond the initial headlines, perhaps the most integral aspect of an adequately sales-optimised landing page is your ‘call-to-action.’

As an example, your call-to-action should take the form of a button or link to be clicked on, calling the reader to enquire (if you are a service business) or purchase (if you are an online store). 

As a result, the presence of the call-to-action helps to separate a landing page from a standard web page because it acts as an invitation to the reader, asking them to purchase, enquire, book or otherwise become a customer.

If this invitation is absent, there is far less inclination for your reader to take any further action.

As is well known, the average visitor to your website is both short on time and easily distracted. Therefore, providing them with what they are looking for as quickly as possible is absolutely paramount. A quality landing page achieves this, making it easy for the reader to understand exactly what they’re looking at, as well as how to act when they’ve found what they are looking for.

Check Your Site

Take a look at your own website and landing pages now. Are you asking people to purchase and providing them the means to easily do so? And most importantly: can the person reading your website really understand what it is you are telling them in just a matter of seconds?

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Designing Landing Pages For Mobile Viewers

landing pages for mobile

Designing Landing Pages For Mobile Viewers

Mobile phones are ubiquitous. They’re everywhere, and they’re not going anywhere. When it comes to browsing the web, a significant majority of people are now doing so on their mobile phones as opposed to desktop or laptop computers. It’s because of this rising trend that many are now thinking hard about designing landing pages for mobile experiences specifically.

Many of our clients’ Google Ad campaigns attract 70% or 80% of their clicks from people who are on mobile phones. These people are looking for local services, such as dentists, home builders, lawyers and pest control services; most are not performing these types of searches from their laptop or desktop computer anymore, but from their mobile phone. 

Phones Are Everywhere!

Mobile phones are always on hand, with a simple Google search being made in a matter of seconds. Searches on mobile phones occur absolutely anywhere: at work, in bed or even sitting on the toilet – an occurrence that’s more common than many of us would care to admit.

Most importantly, this has changed the way websites and landing pages are being designed, with special focus being placed on mobile device users and providing them with an experience that’s going to communicate exactly what you do for them in a matter of seconds. 

So, to explain the role of a landing page, this is simply the page that someone will arrive at after they’ve clicked on anything – from a Facebook ad, to an ad in Google, a link in your email signature, or even an organic search result. Generally speaking, these pages are designed to be relevant to what that person who has landed on the page is specifically looking for at that moment in time.

Depending on what your business offers and who you are targeting, this may involve a single page or many, across a single campaign or multiple. 

Why Design Landing Pages For Mobile?

At this stage you may be asking, ‘why should I have to spend all this time and effort designing landing pages for mobile users when people could simply spend a few more minutes searching my website and finding the information they need?’ Because readers to your website are distracted, they’re time-poor and they want what they’re searching for now – not in a few minutes, not later that day – right then and there.

Think of your desire to close a sale or generate an enquiry as a competition for the reader’s attention. In this situation, you are competing with Facebook and Instagram notifications, a tense scene in the movie that’s on in the background, the dinner that’s about to burn or the child that’s just woken up crying. 

Distractions are everywhere, all vying for the attention of your potential customer. As a result, this leaves you with a very small window of time in which to make the reader understand what’s on the little screen in front of them, and an even smaller one to get them to buy or enquire. 

Above all, keep all of this in mind when designing landing pages for mobile viewers of your website.

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NO CONTRACTS. NO MINIMUM TERMS. 100% GUARANTEED SERVICES.

Grow your business with confidence.

seo company australia

Neko Media is locally Australian owned & operated by Wavesearch Pty Ltd.

ABN 98 103 122 498.

Services

  • Tutorial
  • Resources
  • Guides
  • Examples
  • Docs

About

  • Stories
  • Community
  • Blog
  • Careers
  • Brand Assets

Downloads

  • Web UI Kit
  • Mobile UI Kit
  • Mockups
  • Icons
  • PSD Files